• Vantage Research / Creative Brand Consulting

Objective

To create a cohesive brand identity for Vantage, reflecting their culture, industry, and vision. The goal was to extend this identity seamlessly into their office interiors, digital presence, and marketing collateral, ensuring an engaging and vibrant experience for employees and stakeholders.

Execution

Our long-term partnership with Vantage involved multiple projects over the years, including:

Identity Creation and Branding:
  • We designed a logo that embodied Vantage’s work and ethos.

  • A unique color palette was developed to reflect their brand essence, setting the foundation for all future branding.

  • Stationery and other collaterals were created as extensions of the logo and visual identity.

Office Interiors and Environment Design:
  • For their first office, we extended the branding into the interior design, developing a cohesive color scheme for walls, furniture, and other elements.

  • Fun wall graphics and signage were incorporated to transform the space into an engaging and vibrant atmosphere, aligned with their brand personality

Digital and Marketing Collateral:
  • We designed and developed their website to establish a strong online presence.

  • Additionally, we created various design collaterals, including decks, collateral for exhibitions in the US, use cases, eBooks, and more.

10th-Year Rebranding:
  • On their 10th anniversary, we refreshed their identity with a new color palette to represent their growth, progression, and current mindset.

  • The website was updated to reflect the new colours and their growth over the years.

  • For their new office, we were engaged again to ensure the look and feel of the brand translated into the interiors. We were involved in recommending:

    • Paint, tile, and ceiling colors

    • Lighting options

    • Furniture and paneling selections

    • Comprehensive branding through wall graphics, glass graphics, and signage

Final Result

Our branding efforts transformed Vantage’s identity into a cohesive and vibrant experience across all touchpoints. The initial logo design and collateral set the tone for their brand, while the interior designs brought their identity to life in the workplace, fostering an engaging atmosphere.

The 10th-year rebranding reflected their growth and adaptability, with a refreshed logo, updated website, and thoughtfully designed new office interiors. This collaboration showcases our ability to provide end-to-end branding solutions that evolve alongside our clients’ needs, delivering impactful and consistent results.