To extend Dr. Pavitra's social media reach on Facebook and Instagram by creating engaging video content to address health myths, provide advice, and share credible information, especially during the COVID-19 pandemic.
NWe collaborated with Dr. Pavitra to enhance her video content, focusing on improving engagement and reach. This included:
Editing her videos to make them visually appealing and easier to understand.
Adding graphics and animations to simplify complex topics for her audience.
Providing strategic advice on the ideal length, tone, and duration of her posts.
Guiding her on effective posting schedules and formats tailored to her audience demographics.
Managed posting and optimizing her content on YouTube to expand her reach.
Our efforts led to the building of a strong follower base on Instagram and YouTube, gaining momentum organically without any paid promotions. This growth opened opportunities for Dr. Pavitra to be invited as a guest speaker on media and news channels, resulting in multiple interviews and appearances. Her audience actively engaged with her content, often expressing gratitude and appreciation through comments. The value and relevance of her work positioned her as a trusted voice in the fight against misinformation during the pandemic.